Now starting my advanced portfolio, which is marked separately.
What we are doing.
A music promotion package for the release of an album, to include a music video (major task), together
with an official social media page for the band or artiste and a digipack for the albums release.
We will then create three task, a music video (main), the Digi Pak and social media (instagram page).
Doesn’t have to be your favourite song! Just one you can stand when editing it.
Promotional campaign. A series of advertisement using various marketing tools that share the same
message and ideas to promote a business or event to a target audience.
A co ordinated series of actions / elements aimed at achieving a shared, defined set of goals.
Both Disney and host use a range of activities and media to build up awareness and demand for their films
and time these to build up anticipation in the run up to the opening weekend.
Trailers, social media, interviews, BTS photos, competitions/giveaways, TV spots, billboards, synergy’s
with toys/costumes/accessory manufacturers, sponsorship with food/drink and other brands, premiers,
awards and critic reviews.
Here is a great example of opposite advertising, showing the realism of groups and the reality of
modelling.
Another example of music video is artic monkeys - i bet you look good on the dance floor, is a great
example of raw skilled music, not dressed posh just casual and in a plain studio.
On the opposite side things such as one direction ‘history’ is a great example of a clean edit signing and a
lot of editing singing and shots.
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