‘Andrew Godwin’s music video conventions theory’.

 Andrew Godwin’s music video theory and create a blog post about his theory ‘Andrew Godwin’s 

music video conventions theory’. 

Andrew Goodwin’s book ‘dancing in the distraction factory’ – 1992. 

Bohemian rhapsody was the first music video – slowly became an art form of its own to advertise 

the band and said songs.

Andrew Godwin’s theorises that music videos have the following conventions ( common features).

Link between the lyrics and visuals, music and visuals. 

Features of genres of music.

Use of intertextual references. 

Notions of looking and voyeurism.

Demands of the record label evidence. 

Star image a key focus. 

Performance based, narrative based and/or concept based. 

Examples of very literal videos – Taylor swift – love story (Romeo and Juliet). 

Add link and photo when we have Wi-Fi. 

Another example is prodigy – fire starter. 

Add link and photo when we have Wi-Fi.

These both are very literal as they both represent what is being sung or showed. 

Ok go with friends – very disjuncture, wild and weird, serious singing yet silly playful music video.

Amplify – means the song is very out their exaggerated, Miley Cirus – wrecking ball. 

Illustrate – meaning of the video is made very clear – Psy – Hangover. 

Intertextuality – references eg other video games within one or placed in a film eg ready player one. 

Eg thank u next and legally blonde references from legally blonde imbedded in thank u next, it can 

even just be because it made you think of some other film. 

Voyeuristic – male gaze and use of woman’s bodies to attract an audience. Eg Robin Thicke – blurred 

lines.

Reflect on the record label – Stormzy not that deep.

Star image – Taylor swift – wildest dream – she is a famous actor on set? Singing above everyone. 

Narrative – coffee and TV by Blur.