Richard Dyer - Star Image

 Richard Dyer Star Image. 

Richard dyer is a media theorist writer and author. 

His ideas including starring is not only in the music sector it is overall stars (celebrity’s). 

Book called stars released in the 1970s 

About the life or so called life of stars.

According to him, in order to understand the relationship between the music industry and its audiences. 

The term star refers to the semi mythological set of meanings constructed around music performers in 

order to sell the performer to a large scale (audience).

A star to dyer is a image, he thinks they are created images, by building the persons charecters and 

Persona is an image. 

He thinks its a commodity of things bought together like sainsburys selling bread.

This is done in a range of materials: videos, artwork, performances and media appearances. 

Stars are commodities produced and consumed on the strength of their meaning. 

Stars depend on a range of things such as TV and radio to distribute their fame and knew news. 

Some common values of music stardom:

Youthfulness 

Rebellion 

Sexual magnetism 

An anti authoritarian attitude 

Originality 

Creativity / talent 

Aggression / anger

A disregarded for social values relating to drugs, sex and polite behaviour 

Conspicuous consumption, of sex, drugs and material goods 

Success against the odds.

Fundamentally the star image is incoherent, that is incomplete and ‘open’. 

Dyer says that This is because it is based upon two key paradoxes.

Paradox - two conflicting things present at the same time 

Paradox part 2 - the star must be simultaneously present and absent for the consumer. 

This means fans will go away attempting to consume more and more, this is due to the fact they will 

always chase something the person does trying to get to know them which in the end is unachievable.

Pick an old artist to see how they have developed.

Here are some examples of the evolution and popularity change of marshal Bruce Mather’s the 3rd (Eminem). He has become a world wide fame for being the first of very few white artists leading the rap scene, he did this through his intellect and social appearance building up his popularity and overall status, thus improving, meaning countless books and movies dedicated to him, and he now meets many other famous people. 

Here is an example of people creating a movie about his young life story and success coming up from 5 mile in Compton.

https://www.youtube.com/watch?v=xh1ROLEDyP4