Workshop 2 with matt

 Finding a artist. and their individual look as they are up and coming.

Finding a target audience for the audience and intertextual audiences, certain looks and styles so images 

released of the bands and members.

Shown examples of bands first music video - don’t  want to spend so much money but also a good budget.

The amount of scenes from the music video - > 10

Music videos creative director trying to get across a certain image to them. 

Just dance by lady ga ga.

Showed a ‘dead party’ then she makes it better. 

Lighting makes the video look old, but also highlights the signer or main character, lighting also makes it 

look like an actual party they did this also it looks like a disposable camera of weird quality. 

A lot of changing places meaning the use of one main light - they are basically cresting their own sun so 

the lighting will not change but when they are outside its dark so doesn’t matter.

Kate Perry’s first music video - 

Less scenes than the other one as they lasted longer on each scene. 

Trying to portray she is wild? 

Video is bold even though its not that old.

Trying to appeal to a younger audience as its set up like a sleepover and have a pillow fight. 

Though this is set up sometimes to be for older but not really. 

Use of male gaze to get views but irl girls will be supporting her at their target audience. 

When the song shifts layers it then shifts layers within the music video as their is a certain video used for 

the chorus.

Much softer lighting more ‘girly’ so looks likes its involved in beauty and lighting. 

Arctic monkeys - bet you look good on the dance floor.

Very simplistic one close up of the singer and then a wide zooming on the band. 

Raw singing no filters rough lighting with vivid individual lighting. 

Simplistic as its just about the music. 

The vibe means its shown for people into rock and into their 20s and 30s. 

Their look is very casual but also uniform as they all just have polos and jeans. 

Makes it more personal as he sounds like everyone normally. 

Cold play - violet hill

Very simple in a white room can see all the equipment being used. 

Quite quiet gentle could take your nan or deaf friend to see it. 

A bad video as was so easily set up, looks too fake. 

Also the fact two of the 4 are wearing the same t shirt, not good as the rest looked stupid not being 

uniform and a careless mistake.

Post Malone - 

Does not have as many shots as the other solo as it would have taken days to film as he’s in the desert 

He was posing a lot of money 

Planned it a lot though it has the feeling of just getting cars and driving. 

Portraying he’s chilled and rich. 

Contrasting the scenery and his outfits and cars.